Key Energy - Gold Coast Graphic Design - FREE DESIGN CONSULTATION

Key Energy - Electrical Branding Design

Rodrigo came to us looking to help with a new brand to launch his business. The founders of Key Energy group had a lot of experience within the clean energy industry and felt it was time to step up and build their own business envisioning that hey could give a best return on investment to their clients. Due to their experience and market knowledge, their were looking for brand that looks professional and would seat fine next to the big market competitors.

While building their brand we felt the business name could easily translate the rational benefits of clean for the present, therefore we came up with “Smart Energy is Key”, playing with words / business names we could nail that brand message. However it still missing the emotional benefits; so thinking about the “decision makers” or the biggest influencers within the household we came up with, “Creating connections that Last.” ; Alongside with a picture of a mother and her child seating on the benchtop touching foreheads – A perfect combination to translate the message.

What we created: Design wise, we combine solar panels and Sun light to build an unique letter “K” for the brand symbol, and designed a customized a wordmark to reflect the same angles as the brand symbol. Move on with the branding, we carry the brand message and branding visual across stationary, website and sales materials.

Key Energy Logo Design